Clear value
Message in seconds
APIsLaravelMicroservicesConversionAuditPerformance
Backend PHP/Laravel that converts ideas into products
Architecture, APIs, SaaS, technical audits and high-impact landing pages for businesses that need clarity, performance and senior expertise.
Remote from Spain · PHP/Laravel · Product · Conversion · Technical audit
api/routes.php
1<?php23Route::post("/leads", StoreLeadController::class)4 ->middleware(["throttle:api", "signed"]);56final class StoreLeadController7{8 public function __invoke(StoreLeadRequest $request): JsonResponse9 {10 $lead = $this->pipeline->handle($request->validated());1112 LeadQualified::dispatch($lead);1314 return response()->json(["status" => "qualified"], 201);15 }16}
Layered architecture
HTTP / API
Application
Domain
Infrastructure
Product in production
API · lead generation · performance
+38%
Requests
99.9%
Availability
98/100
Technical score
Conversion+18.4%
Solid brand
Genuinely premium perception
Stable backend
Built to scale and stay maintainable
Technical SEO
Semantics and performance
Product and backend engineering for a stronger digital presence
I work where a brand moves from looking adequate to feeling genuinely credible. That is where messaging, technical execution and backend architecture build perception, trust and conversion.
I clarify the value proposition, reduce friction and build a backend that can support growth without degrading quickly. The goal is not only a better-looking website, but clearer communication, stronger conversion and a sound foundation for the product or brand to evolve.
Implementation map
Foundation
Solid backend on PHP/Laravel with modular structure and automated testing
Focus
Product, backend, DDD microservices and technical SEO
Location
Spain · remote
Availability
New projects from the next delivery cycle
Tools and brands
PHP
Backend core
Laravel
Backend framework
Next.js
Web architecture
React
Complex interfaces
TypeScript
Scalability
Figma
UI design and visual rhythm
Vercel
Delivery and performance
Tailwind CSS
Visual system
Product thinking
Convert complexity into a clear, useful and decision-oriented narrative.
Backend with sound judgement
Build solid, maintainable services ready to scale without punishing the product.
Premium positioning
Increase perception and confidence with a less generic and more commercially defensible execution.
Services to convert ideas, websites and products into clearer and more marketable systems
Presence, conversion, product and architecture connected with a more serious visual and technical execution.
Essential Website without backend
Simple landing pages and sites for businesses that need a clear, fast and professional presence without building a backend, dashboard or complex functionalities.
Landing pageStatic frontendSEO basicDeploy
See Essential WebsitePremium conversion-oriented websites
Landings and corporate sites with editorial design, clear narrative and structure prepared to convert traffic into sales conversations.
DiscoveryCopy UXInterfaceFrontend
See service detailsCustom products and dashboards
Complex interfaces for operations, SaaS and internal tools, with design decisions that reduce friction and future debt.
ArchitectureDesign systemFrontend appIntegrations
See service detailsTechnical consulting and evolution of the technical foundation
Technical diagnosis to convert debt, irregular performance and architectural uncertainty into clear priorities and actionable roadmap.
Technical diagnosisRoadmapRefactor planTechnical SEO
See service detailsBackend Audit Laravel
Technical review for Laravel applications in production that need more stability, architectural clarity and real ability to evolve without rebuilding everything blindly.
ArchitectureProject structureControllers, models, services and responsibilitiesAPIs
- Laravel
- PHP
Redis
MySQL
PHPUnit
Git
Docker
OpenAPI
Technical report
Structured document with findings, context and overall assessment of the current state of the backend.
Prioritized risks
Problems ordered by real impact on stability, maintainability, basic security and product evolution.
Quick wins
Relatively low-cost improvements that can unlock clarity, performance or quality in the short term.
Selected work where the interface had to support business, trust and scalability
Real cases, quick read: context, impact and result without noise.
Trust and Compliance Platform
Complete rethinking of a platform with a focus on credibility, clear onboarding and structure ready for modular growth.
SaaS B2B
Impact
From functional interface to product with value narrative and better operational experience.
Result
Cleaner architecture, better product readability and a solid foundation for enterprise sales.
Next.jsTypeScriptDesign system
See case studyHigh intent lead capture site
Design and development of a website focused on premium positioning and contact routes with less friction.
Marketing/Conversion
Impact
Simplified narrative, clear CTAs and visual hierarchy focused on decision.
Result
Better reading of the value offered and a more consistent experience between mobile and desktop.
UX StrategyFrontendC.R.O.
See case studyOperational control center
Internal management interface with high-volume views, reusable components, and team-optimized flows.
Internal product
Impact
Less visual noise, better scanning and faster critical actions.
Result
More maintainable internal product and noticeably more efficient daily experience.
ReactHigh density UIComponent architecture
See case studyA short, visual and result-oriented process
Four phases, one clear sequence: decide quickly, build well and launch with less friction.
Diagnosis with criteria
I align objectives, frictions and technical limits.
Decision map
Route design
I define hierarchy and decision flow.
UX route and structure
Solid construction
I build a modular and maintainable base.
Clean technical delivery
Tuned for business
I adjust performance, SEO and conversion.
Scale ready version
Pragmatic approach
Latest ideas published in LinkedIn
Notes and articles about Laravel Health Check, backend audit, technical debt, architecture and real signs of wear in active product.
Curated selection from LinkedIn. Articles are updated from their own source to keep the section stable and fast.
See posts in LinkedIn
LinkedInLaravel Health Check
Eloquent models too large
When Eloquent stops representing data and begins to concentrate queries, business rules, transformations and decisions that should live in other layers.
Laravel Health CheckEloquentTechnical debtArchitecture
Recent file
Horizontal scroll, without autoplay and with local images.
1 / 3
LinkedInLaravel Health Check
Fat controllers in Laravel
When the controller stops coordinating the input HTTP and begins to concentrate validation, business, queries, transformations and side effects.
Laravel Health CheckControllersArchitecture
LinkedInLaravel Health Check
Your application Laravel works… but is it healthy?
An application can respond in production and still accumulate technical wear and tear that makes each change slower, more expensive, and riskier.
Laravel Health CheckAudit LaravelTechnical debt
LinkedInLaravel Health Check
Laravel Health Check: when your application works, but it is already starting to fail internally
Editorial index of the series Laravel Health Check to detect signs of technical wear before they become expensive problems.
Laravel Health CheckBackend Audit LaravelSeries
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Technological stack aimed at robust backend, APIs, quality and scalability
PHP and Laravel as core, testing with PHPUnit, microservices with DDD and delivery pipeline with DevOps focus.
Backend
6 items
- PHP
- Laravel
- DOADevelopment of API
- APIApplication programming interface (API)
- REST APIs
- AFSAPI from Swagger
Frontend and experience
7 items
Next.js
React
Vue.js
TypeScript
Tailwind CSS
Bootstrap- SSSSR/SSG
Architecture
6 items
- MICMicroservices
- DDDDDD
- OOPObject-oriented programming (OOP)
- SPSOLID principles
- CCClean Code
- UMLUnified Modeling Language (UML)
Data
5 items
- MySQL
PostgreSQL
MongoDB- RDRelational database
- Redis
Quality
3 items
- PHPUnit
- TDDTDD
Jest
DevOps and delivery
8 items
- DEVDevOps
- Docker
Linux
Jenkins- Git
GitHub
GitHub Actions
Vercel
Management and product
4 items
JIRA- AMAgile methodologies
- PMPPMP
Postman
Freelance developer Laravel
Backend in PHP/Laravel for products that need to scale without unnecessary debt.
See pageMicroservices with DDD in PHP
Domain architecture to grow with clear boundaries and less coupling.
See pageTesting with PHPUnit in Laravel
Quality foundation to reduce regressions and launch with greater confidence.
See pageIf you need to scale backend, improve conversion or raise technical standards, let's talk
Direct conversation, real context and clear next step.
First call to validate objectives, architecture and scope. If there is a fit, we go down to the technical plan and execution.
The reservation is made on Google Calendar. The client can choose a time slot and book a video call.